complexity, meet clarity.

research and strategy to uncover THE STORIES THAT MATTER most TO your CUSTOMERS

What is truth layer?

Truth Layer Design is an independnt consultancy led by Danielle Beecham-Coello based in NYC. Truth Layer specializes in helping organizations in complex industries turn customer feedback into strategic insight.

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services

Workflow Optimization

Field research and service design to eliminate inefficiencies in clinical and operational workflows. Includes blueprints, pain-point analysis, and pilot plans.

Product Strategy Research

Rapid qualitative research and alignment workshops to build customer-driven roadmaps. Cuts through competing priorities in 2-4 weeks. Rapid Research (usability testing).

Pre-Launch Testing

Know what works before you launch. Usability studies, human factors testing, and concept testing to manage risk before launch. Perfect for product teams, medical devices, and regulated markets.

Fractional Research Lead

Ongoing strategic research support embedded in your team. No headcount, no people management— just expertise when you need it.

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clients

Truth Layer helps organizations that can’t afford to “move fast and break things.” Clients range from growth-stage startups seeking customer alignment to established enterprises aiming to innovate within mature systems in:

  • Healthcare

  • Life Sciences

  • Financial Services

  • Public Sector

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  • "I worked with Danielle as a peer and manager, and experienced up-close her wonderful work-ethic, professionalism, and remarkable skillset. She approaches all her work with pragmatism and resourcefulness — a keen eye for how to get things done with the time and resources available. She’s also an excellent planner, excellent communicator, and has a strategic mindset that allows her to be more impactful than most researchers I have worked with. I could not recommend her more strongly."

    Jorge Angorita, Principal Product Designer

  • "Working with Danielle has been a transformative experience. Her exceptional skills as a UX researcher, coupled with her ability to deeply understand workflows and identify friction points to help improve products, make her an invaluable asset. Danielle communicates complex concepts in a way that is accessible and meaningful to any audience. Her influence has not only improved our projects but also made me a better listener and researcher. She has this remarkable ability to elevate everyone she collaborates with."

    Justin Ryea, Sr. Director of Product Management

  • "When Danielle joined Viz.ai as Lead UX Researcher, she proposed and later implemented research processes that provided clear guidelines to remove moderator bias, improve interview consistency and use the research platform, Dovetail, to disseminate research insights across Viz.ai. This enabled management and co-workers to make more informed decisions based on early research, saving development time and focusing teams on key opportunities."

    Kevin Growney, Director of User Experience