Revealing truths, driving innovation

user research and strategy to illuminate the stories that fuel your product.

We live in a data-driven world, but there is a layer of truth behind every unit of data.

Truth Layer is a New York-based user research and strategy consultancy that empowers businesses to connect with users and identify innovative strategies that deepen engagement.

At Truth Layer, we believe every user interaction carries a hidden narrative. We specialize in uncovering these truths in complex industries to enrich products and drive growth.

beyond go-to-market

Even great products lose momentum when teams don’t have strong feedback loops with their customers. When companies move quickly, learning from customers can seem daunting and time-consuming especially when faced with rapidly changing priorities.

Truth Layer understands that teams need insights that remain relevant when perspectives shift. That’s why we work with companies at all stages of growth to apply vetted research methods that build product roadmaps and deepen engagement.

our Services

  • For companies with well-established footprints, org structure and lack of resourcing can make it difficult to allocate time towards envisioning the future. Truth Layer partners with leadership to develop user-vetted visions for the future.

  • Get a glimpse into how your products and services fit into your customers' daily lives. We connect with users in their environments to accurately depict your impact.

  • New launches are risky. De-risk your investment by learning what your customers think of your new idea before it hits the market.

  • If you're working in a complicated ecosystem, it can be challenging to keep track of all of the factors that determine your success. Service delivery models act as a powerful tool to build consensus and institutional knowledge.