Services
Truth Layer works with organizations of all shapes and sizes, but we love uncovering the truth layer in complex industries.
From reenvisioning patient care in health systems to improving value propositions in financial services, Truth Layer’s proven approach to participatory research not only identifies opportunities but also builds strong customer rapport.
Truth Layer’s insights are specific enough to offer short-term solutions and broad enough to build institutional knowledge that will remain evergreen for years to come. Truth Layer embeds seamlessly with existing team structures (including AGILE) to augment product roadmaps and define actionable steps to improve your customer relationships.
Growth and innovation
Guide your product roadmaps with insights geared toward growth opportunities. For companies with well-established footprints, organizational structure and lack of resourcing can make it challenging to allocate time to envision the future. Truth Layer partners with decision-makers to develop user-vetted visions for the next phase of business.
We leverage stakeholder engagement and design thinking workshops to align internal teams. We identify the gaps in your service delivery model and help you test new ideas. Whether the path forward is an expansion or a revision, our insights help your leadership make decisions with high confidence.
Contextual Inquiry
Contextual inquiry is a powerful methodology rooted in human-centered design principles (HCD). At Truth Layer, we connect with users where they encounter your product or service. This technique is most helpful when what you’ve built exists within a complex ecosystem. User interaction isn't always straightforward, and contextual inquiry reveals the nuances of decision-making guiding teams to deeper solutions.
User Testing
Move beyond validating ideas and gather feedback that brings the unforeseen to the surface. Truth Layer will help you determine the optimal sample size, craft your research script, and analyze the results. Truth Layer crafts user testing to best fit your needs without sacrificing rigour.
Service delivery model
Digital interfaces aren't the only products to benefit from a design approach. When your product is a service, Truth Layer can help you refine your operation by mapping all of its moving parts.
Truth Layer employs a mixed-methods approach to analyze existing data and pinpoint areas for improvement. Your processes don’t have to live in the minds of employees. They can be captured in journey maps and service blueprints that align teams and create a common understanding.